Publications

Research Papers

• “Impact of Cause Related Marketing on Brand popularity and Sale Vs Sponsorship” an empirical study. Presented in 1^st International Conference on Management held in Mohanlal Sukhadia State University of Udaipur, Rajasthan-India. (September 22^nd – September 24^th , 2008).

• “Vitality of PR in launching of new product / brand extension”, an empirical study. Presented in 8^th International Business Research Conference held in Dubai-UAE. (March 27^th, 28^th, 2008).

• “Why Consumers change their Mobile Connection”, an empirical study. presented in 2^nd International Conference on Marketing Management held in Tehran-Iran.( January, 2008).

• Pakland Cement Limited – A Case Study, Published in Select cases in Management, Institute of Management Technology – Gaziabad, India (2007).

• Company investigation & analysis – Kellogg’s corporation, U.S.A.

• Marketing plan – introducing “greyhound bus service” of U.S.A. in India as           “Greylines”.